| Do you know the ONE ESSENTIAL ELEMENT your marketing materials need so you can succeed in the Education Marketplace?
Dear Marketer:
We all know how it is. Your educational products, publications and playthings take an enormous amount of time, money and creativity to bring to market.
Sometimes they're all you can think about. How many sleepless nights have you spent tossing and turning worrying about the millions of details that need attention so you and your products can succeed?
But did you know there's ONE ESSENTIAL ELEMENT you may have overlooked in favor of fussing over inconsequential details?
I'll reveal that ONE ESSENTIAL ELEMENT in just a minute . . .
Before we talk about that, be honest--when it comes to actually promoting your educational publications, products and playthings in print and on the web . . .
Are you making informed, educated decisions about who writes your copy?
Are you choosing a copywriter who understands your products' educational features and knows how to transform them into blockbuster benefits?
Are you certain your writer understands the deep needs and desires of your consumers: the parents and educators who purchase your offerings? OR . . .
Are you leaving your educational copy to TO CHANCE?
Ask yourself. . .
Do your writers know enough about kids and education to highlight those all-important creative and educational benefits kids need and your customers crave?
Are your writers former teachers who understand the needs and desires of families, teachers, kids?
Are your writers skilled in understanding the needs and desires of your target market, namely the caring adults who purchase your offerings for children?
Do they understand what keeps teachers, parents and grandparents awake at night? Do they know what kids long for—and what helps them play well and become lifelong learners?
Do your writers understand how your products, playthings and publications can and will be put to use in the classroom and at home with real live children?
Do your writers understand the importance of creating copy that leads with educational benefits, not features?
Let’s face facts . . .
You represent a line of fabulous, high-quality and unique educational publications, products and playthings for children.
You care about your products and your customers!
You're eager to get your offerings into the hands of customers who will use them with the children they love.
You're a consummate professional in the education marketplace and you want your company's offerings to shine.Ü
You want to help your customers understand the deep educational benefits of each offering.
You want engaging catalog copy and other support materials that best describe and position your sparkling wares.
You're willing to pay a fair price for fresh copywriting that does justice to your items' brilliance while highlighting the educational value of each one.
You want your catalog copy to arrive on your desk in a timely manner without sacrificing quality and creativity.
You want the whole process to be fun, friendly and professional.
You expect such writing to inspire soaring sales and 100% customer satisfaction.
You want and deserve stellar bottom-line results.
Writing and copywriting for the education market is unlike writing for any other industry. You are not selling shoes or cosmetics or gardening supplies.
You may be surprised to discover you would not be wise to sell books or CDs. You don't want to sell puzzles or dolls or electronic learning devices or stickers or tempera paints.
You don't want to sell things. You want to sell PROMISES.
You want to sell families the sincere promise that if they buy your things, they can feel like good, responsible moms and dads and good grandparents who are making wonderful choices to help their children play, learn, grow and be happy.
You want to sell teachers the promise that if they buy your things, they can feel like caring, informed educators who are making wonderful choices to help their students play, learn, grow and be happy.
And these promise you want to sell are TRUE because you DO have educational products, publications and playthings that represent intelligent, responsible choices for adults AND that allow the children they love to have fun playing, learning and growing.
But (and here comes the ONE ESSENTIAL ELEMENT your marketing materials need) . . .
You can only realize the sales results you want when the writer creating your marketing materials understands these core PROMISES, can spot the creative and educational benefits in your products, and can develop print and web communications that convey those benefits to your customers so as to make good on your PROMISES.
Makes complete sense, right?
Can you see how ESSENTIAL it is that you choose the writer most qualified to support your highly specialized business?
I have actually spoken with business owners who trust their copy to the secretarial staff—or to any warm body available the day the copy is due on the printer’s desk.
Be honest. Is it time to rethink who’s in charge of generating your print marketing messages? If so, good news!
You've come to the right place!
My name is Mary Beth Spann. I am a former elementary school teacher with 29 years of experience writing for the education market. I am the founder of Homework Ink, a writing service designed exclusively for the education market. We're celebrating 25+ years of award winning copy.
I have authored and had published 40+ teacher resource books and 70+ children’s books. I have 10+ years of experience as a catalog copywriter promoting school supplies, books, clothing, toys and games. For four years, I was Contributing Editor for Instructor, a national teaching magazine.
I teach a class for teachers titled, “How to Become a Published Professional,” and recently, Accelerated Training Services (ATS) in Delray Beach, Fl invited me to develop and lead a Catalog Copy training webinar for writers hoping to create their own copywriting careers.
At Homework Ink, we know about good writing, but more important, we know your customers and their deep needs. We value the importance of learning, play and creativity. We understand education and educational trends, and how your products can be positioned so to align with those trends, while also honoring the developmental ages and stages children experience as they grow.
Most important, we know how to write results-driven copy and customized publications that highlight for your customers the creative and educational benefits of your products, publications and playthings, thus guaranteeing you the most sales possible!
So . . . what DO you want? Do you want to:
√ begin filling your online and print catalogs with benefit-rich educationally-sound copy today? We can do that for you!
View catalog copy samples
√ develop a customized teacher resource book, booklet or guide showing teachers and families dozens of ways to use your publication, product or plaything with children in classrooms across the country and around the world? We can do that for you!
View TEACHER RESOURCE BOOK samples
Click for TEACHER GUIDE samples
View FAMILY GUIDE samples
√ develop a customized children’s reader starring your publication, product or plaything. We can do that for you!
View Children's Reader samples
Why waste another minute? Get started NOW with these 2 EASY STEPS:Ü
Step #1: Scroll down and sign up for our FREE Homework Ink Newsletter AND receive a FREE Special Report:
"Homework Ink’s Best Tips for Promoting & Selling Your Educational Products, Publications and Playthings "
Step #2: Call us (631.849.3150) or e-mail us
(marybeth@homeworkink.com) TODAY so we can discuss possibilities and give you a FREE ESTIMATE on your next project developing catalog copy and/or support materials designed to transform your product, publication or plaything into GOLD!
We'll happily answer all your questions and concerns. No hassle, no pressure. [In fact, if we know we cannot meet your needs, we will tell YOU!] We want this to be a fun, win-win experience for everyone!
To your success,
Mary Beth Spann, President
Homework Ink, Inc
PS We offer a 100% Ironclad Money Back Guarantee.
We want you to be THRILLED with our services. We work until you are happy, or we will cheerfully refund your money, no questions asked.
REMEMBER! Getting started is easy!
Step #1 SIGN UP HERE for our
FREE NEWSLETTER
and receive a
FREE SPECIAL REPORT:
"How to Choose a Fabulous Copywriter to Promote & Sell Your Educational Products, Publications and Playthings "
Step #2 Contact us TODAY so we can chat and so we can develop for you a FREE No-Strings CUSTOMIZED WRITING SAMPLE of your choice:
a powerful customer-centered catalog copy block
a teacher resource idea to promote the use of your toy in the classroom
a meaningful learning activity for children involving your product, publication or plaything
Looking forward to connecting!
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